Your Spanish Voice – Rooted in Advertising, Based in the UK

From Radio Booths to Brand Messaging: 30 Years Giving Voice to Ideas

Hi, I’m Carlos Torres – a Spanish voiceover expert and messaging consultant based in the UK, with over 30 years of experience in communication, radio, advertising and brand language.

My voice has been part of the Spanish media world since the early 90s, when I was broadcasting live and producing ad content for Europa FM, Cadena Dial and other major stations. Over the decades, I’ve voiced and written hundreds of campaigns for radio, streaming, corporate and online channels.

My background combines real-world experience and academic training. I hold:

• A Bachelor’s Degree in Advertising & Public Relations from Alicante University

• A Master’s in Leadership, Coaching & Human Development from Camilo José Cela University

This blend of creative, strategic and human-focused training allows me to do more than “read a script” — I help brands sound intentional, persuasive and culturally relevant in Spanish.

Now based in Scotland, I work with UK and international companies who need:

• 🎙️ Native European Spanish Voiceovers for ads, e-learning and corporate messages

• ✍️ Ad script adaptation, slogans and taglines that go beyond translation

• 🌍 Cultural messaging consulting to make sure your message lands the right way in Spain.

If you're expanding into Spanish-speaking markets or want your next campaign to truly connect, I’m here to help.

📩 [Let’s talk → contact@carlostorres.net]